Whether or not you’re a faithful TikToker or brand-new to the scene, we’re right here that will help you get essentially the most out of the platform.
Rising your TikTok account and boosting your online business requires extra than simply catchy songs, intelligent filters, and an insatiable urge for food to bop. You want TikTok advertising know-how—and we’re right here that will help you discover it.
This information to TikTok advertising methods will reply your burning questions: when to submit on TikTok, how typically to submit on TikTok, the way to work with TikTok influencers, and extra.
Able to skyrocket your TikTok progress? Let’s get began. First, let’s perceive a little bit bit extra concerning the TikTok platform and the way it might help your online business. Then, we’ll get into our favourite TikTok advertising methods.
What Is TikTok, and Why You Ought to Care
It’s OK—we gained’t make you ask. TikTok is an up-and-coming social media platform that launched (in its current kind) in 2018. We are saying up-and-coming as a result of the platform is in its relative infancy in comparison with Instagram, Fb, and Twitter, who’ve all been round for nicely over a decade now.
TikTok lets customers create, share, and watch quick movies. In contrast to different platforms, it’s a video-only app.
Have you ever used Instagram Reels but? If that’s the case, the platform features very equally to that—simply as Instagram Tales intently resembles Snapchat’s total platform.
So, why ought to an entrepreneur such as you spend their time and vitality on TikTok? Good query. It turns on the market are a ton of TikTok advertising alternatives on the platform that would catapult your online business progress.
- Gen Z Person Concentrating on: In case your viewers is Gen Z, TikTok is the place to be. It’s now even extra common than Instagram amongst Gen Z customers.
- Person Engagement: TikTok has the highest engagement of any social media app, with the typical person session nearly as excessive as 11 minutes. Hook TikTok customers together with your content material, and there’s an excellent likelihood they’ll stick round to look at extra.
- In-App Purchasing: TikTok is a money-driver in relation to influencing digital spend. 67% of TikTok customers mentioned the app impressed them to buy (even when they weren’t planning on it).
- Model Connection: 73% of TikTok customers really feel deeper connections with manufacturers they work together with on the platform. Wish to create relationships together with your prospects? Use TikTok.
14 Punchy TikTok Advertising Methods
Most TikTok customers don’t go to the platform for information, updates, or procuring—they go to snort, smile, and have an excellent time. Nonetheless, that doesn’t imply your online business or tech startup doesn’t have a spot on TikTok. It simply means it’s essential be a bit extra intelligent with the content material you submit.
When you’ve nailed your TikTok content material technique, it’s time to begin rising your viewers, attain, site visitors, and (hopefully) gross sales. Under, we’ve outlined 13 TikTok advertising methods that will help you make it occur.
You don’t have to strive all the methods (that’d take some time). As a substitute, we advocate choosing a handful, experimenting, and seeing what occurs. Like what you see? Replicate your success. In search of extra progress? Strive extra of those TikTok advertising methods.
1. Submit on the Greatest Time on TikTok
Wish to know when to submit on TikTok? Don’t all of us. The reply is a bit irritating, and also you most likely already see it coming. The very best time to submit on TikTok is…nicely, it relies upon.
Your business and viewers all influence when somebody is more than likely to open up TikTok and have interaction together with your content material. Give it some thought. A school scholar will likely be on the app at completely different occasions than a full-time worker or mom of three youngsters.
Whereas there’s no common greatest time to submit on TikTok, Influencer Advertising Hub did a little bit of analysis to offer you an excellent place to begin. Begin with the next numbers and tweak them as you analyze your personal analytics and viewers engagement:
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 AM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
Whereas the timing is noteworthy, what’s extra vital is the consistency and understanding how typically to submit on TikTok. Extra on that subsequent.
2. Get Right into a Rhythm and Be Constant
How typically do you have to submit on TikTok? On daily basis? Twice a day? What about as little as as soon as every week?
Nicely, there’s no magic quantity. Some accounts see nice engagement from posting a number of occasions per day, whereas others can see loads of TikTok progress by simply posting as soon as.
Don’t fixate on a quantity—concentrate on consistency. It’s extra vital that you simply get on an everyday publishing schedule than haphazardly hitting your purpose by posting sporadically all through the week or month.
TikTok recommends posting 1-4 occasions per day, so we recommend beginning there. Watch your analytics. If posting 4 occasions a day yields you a similar progress and engagement as posting 2 occasions a day, don’t waste time creating the additional content material. Preserve it easy.
3. Work with TikTok Influencers
TikTok influencers have enormous audiences, huge attain, and top-notch engagement. Working with one in all these stars can typically yield higher outcomes than a pay-per-click (PPC) commercial.
However, the place do you begin? Fortuitously, TikTok has made it simple so that you can discover influencer companions and measure your outcomes.
Head over to the TikTok Creator Market to begin sifting via influencers. You’ll have the ability to see their viewers demographics reminiscent of age, gender, TikTok utilization, and typical gadgets to be taught in the event that they’re the appropriate match for you earlier than you make investments your hard-earned cash.
These influencers know what they’re doing, so don’t panic should you don’t have a TikTok content material technique nailed down but. Give them the product and a little bit little bit of route, then get out of the way in which—they’ll make the magic occur.
4. Area of interest All the way down to TikTok Microinfluencers
Can’t afford a TikTok influencer like Tyler Brown or Zach King? No drawback. A TikTok microinfluencer is perhaps a greater match to your model anyway. A microinfluencer is loads like a typical influencer—they’re on only a smaller scale.
Microinfluencers are likely to have follower counts within the hundreds as an alternative of the hundreds of thousands. Nonetheless, smaller doesn’t imply worse. Their miniature communities typically assist them work together extra intimately with their viewers, boosting belief and engagement.
TikTok microinfluencers are typically extra budget-friendly, too. You’ll be able to all the time experiment with them for a smaller price to see how the partnership pans out. If you happen to like what you see, you’ll be able to both work with extra microinfluencers or contemplate a one-time engagement with a big-time TikTok influencer.
5. Grasp TikTok search engine optimization
TikTok has over 1 billion customers posting and sharing content material. In order for you your movies to get consideration, you’ll have to grasp TikTok search engine marketing (search engine optimization):
- TikTok Hashtags: Use related trending hashtags together with your submit to show it to a bigger viewers. Do your analysis to search out long-form hashtags with low competitors the place your content material can truly rank on the prime slightly than getting buried below hundreds of different movies.
- Naming Conventions: Use a profile identify that’s simple for customers to seek for and discover. If you happen to submit freelance writing suggestions, embrace “freelance” and “writing” in your identify and about part to extend your discoverability.
- Engagement: search engine optimization begins with creating content material that customers love. Your purpose needs to be to get new customers to look at your content material (from starting to finish) and watch extra of your movies. If you happen to can obtain that, then the TikTok algorithm will begin spinning in your favor and assist your content material take off.
6. Promote on TikTok
TikTok has varied promoting choices that will help you attain your objectives. Whether or not you need to drive site visitors to your web site, discover new leads, or develop your viewers, the platform has strong promoting capabilities.
Select a purpose, fine-tune your viewers, resolve your price range, design your advert, and voilà—you’re able to launch your TikTok advert.
You need to use in-feed advertisements, branded hashtags, prime view advertisements, branded results, and model takeovers to achieve your target market. In-feed advertisements are essentially the most easy, and that’s the place we advocate you begin.
Preserve it easy, and observe the format of typical non-ad person posts. Bear in mind, folks don’t come to TikTok to be taught or store—they arrive to snort and play. If you happen to want concepts, take a look at the TikTok Enterprise Inspiration web page. It’s stuffed with real-life TikTok advertisements from companies huge and small.
7. Beat the Tendencies
TikTok is a spot the place trending movies win, and previous content material “is like so final week.” Nonetheless, staying on prime of the most recent traits and creating content material related to your model is much from simple.
Need assistance recognizing the traits earlier than they’ve gone mainstream? We advocate Exploding Matters. Exploding Matters’ goal is to “floor quickly rising matters earlier than they take off.” Use this device to establish traits which are choosing up steam and others which are slowing down.
For instance, as of March 2022, “TikTok made me purchase it” (a fad blaming the platform for a purchase order) continues to achieve momentum. You may nonetheless bounce on this bandwagon and capitalize on the development.
However, the subject “TikTok recipe” is beginning to cool off. It noticed its peak curiosity and engagement again in January of 2021, and also you’re most likely higher off creating different content material at this level.
8. Perceive Your Goal Viewers
TikTok has over 1 billion customers—you’ll be able to’t create content material that each one of them will love. Some search for canine movies, whereas others need to watch celebrities dance.
Study your goal market. The extra you understand about their demographics, psychographics, and pursuits, the higher you’ll have the ability to create content material tailor-made particularly to them.
Defining your goal market can even provide help to stretch your advertising spend. You don’t have limitless time or cash to create movies, work with influencers, or pay for advertisements. Higher concentrating on means extra effectivity, resulting in a better return on funding (ROI) on TikTok.
9. Monitor Your Analytics
Preserve monitor of how all of your content material performs. Examine in repeatedly to see why your engagement is perhaps hovering or dropping.
Did a selected video go viral? Dissect it to be taught what made it completely different from the others. Was the content material distinctive, or did you submit at a sure high-performing time? Or is it presumably a mixture of each.
The earlier you discover your method to success, the extra persistently you’ll have the ability to construct content material that drives engagement, site visitors, and extra followers.
Don’t simply search for success indicators, although—additionally, search for what doesn’t work. Analyze your epic fails to see what went improper. Did the content material fall quick, or did you submit at a horrible time? May it doubtlessly do higher should you reposted it at a special time with new hashtags?
10. Check New Concepts (Learn: Have Enjoyable)
TikTok is all about entertaining and having enjoyable—don’t take your self (or your model) too significantly. Sing, dance, and reference popular culture. Each model has area for being a bit extra inventive. Don’t restrict your self since you’re speculated to be skilled.
For instance, have a look at Slack’s brand-new TikTok account. They may very well be boring and stiff (like most publicly traded firms), however they made their intro video cute and witty.
Experiment with new concepts. Mess around with filters, add stickers, and select some dance-inducing music. It’s all a part of being on the TikTok platform.
11. Go Reside
Lights, digital camera, motion. Like most social platforms, TikTok has a live-streaming function. Nonetheless, you’ll must be 16 years or older and have 1,000+ followers to unlock this device.
Reside-streaming on TikTok is means completely different from the platform’s 15-second clips—benefit from this new inventive area. Host Q&As, carry out tutorials, and have interaction together with your neighborhood in real-time.
Use your TikTok analytics to be taught when your viewers is more than likely to be on the platform. You don’t need to go reside when everyone seems to be busy.
12. Interact with Your Neighborhood
TikTok is a neighborhood. If you wish to be adopted, observe different accounts. In order for you feedback and likes, remark and like different movies.
Join within the feedback and hearken to your viewers’s suggestions. We advocate responding to each remark and message (at the least whereas it’s possible). This engagement will maintain customers coming again for extra, and it creates a connection together with your model that will get customers to inform their pals, associate, or mother about it.
Ask your viewers what sort of movies they need to see. Whereas it’s high-quality to go together with your intestine and produce what feels proper, wouldn’t it’s good to listen to out of your viewers about their pursuits?
Think about using a reside stream to study your viewers, after which use these insights to your upcoming movies. Watch your analytics to see if it resonates together with your viewers—if it does, you’ve struck gold.
13. Use Closed Captions (When Potential)
Together with textual content in your movies isn’t nearly bettering inclusivity and accessibility (although that’s cause sufficient alone). Including captions to your TikTok movies will increase impressions by 55.7%.
Many individuals go to TikTok, Instagram, and YouTube and devour content material with out ever turning on the sound. Cater to this viewers with movies tailored for them.
One other trending function is TikTok’s text-to-speech. TikTok will routinely do a voiceover to your displayed textual content. Some folks hate the default voice, however others discover it provides to the expertise. In case you have the capability and assets, do your personal captions with a customized voiceover.
14. Cross-Promote on Different Channels
Submit your TikTok movies on different platforms. For instance, you’ll be able to submit your TikTok movies to Instagram or YouTube to affect your followers there to go test you out on TikTok. This can be a incredible technique if you have already got an current following on different channels.
Nonetheless, watch out about what you cross-promote on different platforms. Your hilarious dancing video on TikTok won’t achieve this nicely on LinkedIn.
Develop Your Enterprise with a Multichannel Strategy
TikTok is nice, however it’s solely a single device in your multichannel advertising shed. You continue to have Instagram, Fb, YouTube, e mail, blogs, and extra. Mastering every requires expertise and know-how—and we might help you with each.
Try our library of free programs to search out step-by-step directions to be taught the abilities it’s essential develop your online business: whether or not that’s launching worthwhile Fb advertisements, writing irresistible copy, or making a cohesive content material advertising plan.
Join your first course immediately and uncover the way to skyrocket extra than simply your TikTok progress.