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Cambridge English will get new rebrand

The corporate’s Cambridge English {Qualifications}, programs, help and digital sources will come below Cambridge’s new look. The brand new model will give the organisation a “sturdy, single id going ahead”, in response to international managing director for English, Francesca Woodward.

“Final 12 months we mixed our publishing and evaluation operations and now our staff works much more carefully collectively to ship the easiest options for English language learners and academics worldwide,” she mentioned in an announcement.

“Previously learners and academics have taken exams, used textbooks and digital sources from totally different components of our Cambridge household, and our new single model for English brings all of this collectively below one roof.

“It helps us to point out the world that we create distinctive studying and evaluation experiences that might solely come from Cambridge.”

The rebrand shall be a “gradual course of”, with Cambridge promising to work with companions to “take the transition to its new look step-by-step”.

“As a part of our dedication to the setting we’re not asking our companions and distributors all over the world to throw away present branded supplies,” Woodward added.

“We would like them to take a step-by-step strategy to the transition to our new Cambridge model for English.”

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