Home » Entrepreneur » How Manufacturers Are Capitalizing TikTok to Win New Audiences

How Manufacturers Are Capitalizing TikTok to Win New Audiences


Opinions expressed by Entrepreneur contributors are their very own.

Within the second quarter of 2021, TikTok’s person base cracked the 1-billion mark. Much more spectacular, it was topped the highest-grossing app of the identical yr. 

TikTok continues to indicate nice potential for serving to companies attain new audiences. The platform can also be loaded with instruments that may assist manufacturers and creators enhance their short-form video advertising technique over time. Learn on to learn the way to leverage TikTok to widen your on-line attain this yr. 

Listed here are a number of the advantages of branding by means of TikTok:

Make your model extra approachable

The TikTok app revolutionized the way in which individuals use social media. In contrast to Instagram, there is no stress to create hyper-edited images and movies on TikTok. Right here, you’d see distinctly bizarre however extremely participating content material from people and companies. So, what does it imply on your model?

Since there is no stress to look “good” on TikTok, you’ll be able to showcase your model’s carefree and enjoyable facet. By posting easy-to-digest and relatable content material like quick movies and memes, you make your model extra approachable and follow-worthy within the eyes of customers.

Associated: The best way to Combine TikTok Into Your Video Advertising and marketing Technique

Attain over a billion customers

Statistics reveal that TikTok has over one billion energetic month-to-month customers. Meaning the potential of exponentially boosting your on-line presence is greater than promising. 

TikTok’s algorithm lands customers on random pages dubbed because the “For You Web page” — or “FYP,” for brief. This automates content material discovery for customers whereas taking their pursuits and former interactions into consideration. In different phrases, your model can seem on TikTok customers’ FYP even when they do not comply with you. So long as your services are associated to their pursuits, you could possibly seem entrance and heart to potential leads. 

You would be stunned at how a lot simpler it’s to develop your following on TikTok than on different platforms like Instagram and YouTube. What normally takes months of arduous work and paid advertisements could solely take a matter of days on TikTok. 

Discover potential influencers

TikTok says that its group is a mirrored image of “various ecosystems of creators, individuals, tradition drivers, and all the things in between.” Following by means of with their assertion, it is simple to search out influencers who match your model’s persona on the app.

Historically, it is advisable to scramble by means of varied influencer discovery platforms to search out the appropriate influencer to convey your message. However with TikTok, this may be carried out after a couple of minutes of informal shopping. Because of its FYP characteristic, you could come across an influencer who matches your {qualifications} and wishes with zero effort. It additionally repeatedly compiles trending hashtags, video results and songs that potential influencers hop on. 

Associated: 6 Tricks to Develop Your Enterprise on TikTok With Adverts and Influencers

TikTok creator instruments 

Apart from discovering influencers, TikTok additionally helps manufacturers create content material shortly and effectively— from content material ideation to creation. Utilizing TikTok’s “Creator Instruments,” you’ll be able to entry analytics to optimize your technique, use the “Creator Portal” to search out studying sources, and leverage the “Promote” characteristic to supercharge your attain. 

TikTok additionally has one of the vital user-friendly video recording and enhancing instruments on the net. You possibly can trim, rotate, and regulate the velocity of clips throughout the app. You may also play with quite a lot of stickers, results, filters and voice results to current your video simply the way in which you need. 


TikTok is undoubtedly a extremely aggressive area. To maximise your content material’s visibility, it is advisable to hold a watch out for trending hashtags. Hashtags assist categorize content material everywhere in the platform. They’re additionally clickable, permitting customers to discover a lengthy listing of associated images and movies with one faucet. 

The excellent news is, TikTok can present a listing of hashtag ideas when you’re creating your put up. There is no must depend on paid hashtag or key phrase analysis instruments to search for hashtag concepts on your content material. 

Now, let’s discover TikTok content material methods that get views and can permit you to win new audiences:

1. Add captures of occasions

Do you may have an upcoming occasion? Share some “behind-the-scenes” images and clips of your occasion or seminar. In order for you, you’ll be able to run TikTok LIVE protection for many who could not take part in your occasion in particular person.

Take it a bit of additional by sharing particulars in regards to the occasion within the put up’s caption. You possibly can share some key takeaways, ask questions, inject related hashtags, and overtly invite extra customers to attend subsequent time. This technique will help you attain new individuals and spark curiosity in your future occasions.

Associated: This Is Why Your Model Ought to Be Utilizing TikTok Proper Now

2. Ask questions on the thumbnail and reply them within the video

Asking questions is an efficient TikTok engagement technique that can show you how to stir conversations round your model. A easy means to do that is to document a video answering a often requested query.

To attract extra views, use a thumbnail that shows the query you are about to reply. Thumbnails function the quilt photograph of your content material, permitting customers to know what it’s about from the get-go.

3. Present POV tutorials

Bought a brand new product or thought within the works? Give your audience a firsthand take a look at use your product or skilled providers by means of POV video tutorials. Stroll them by means of the dos and don’ts on take advantage of out of your model’s choices. 

By specializing in the issues that your product solves, you’ll be able to flip the heads of potential prospects who’ve by no means heard of your model earlier than. For current prospects, you’ll be able to share “hacks” that may assist them squeeze probably the most worth out of their buy. 

4. Give followers a sneak peek at your organization tradition

Need to introduce your followers to your firm tradition? Present them what it is wish to work at your organization by flexing your office amenities.

Create a digital tour of your workplace to present your followers an thought of what a typical workday seems like on your workers. Showcase cool office options that may pique their curiosity and present that they’ll count on high quality and reliability out of your group.

5. Let followers determine your subsequent put up’s matter

When you’re operating out of concepts on your subsequent TikTok put up, use TikTok Questions.

TikTok’s Q&A characteristic permits customers to ask questions instantly out of your content material. On the identical time, you’ll be able to reply questions compiled on TikTok’s Q&A web page to determine your authority as a supply of data. 

Associated: Here is Why Not Being on TikTok Is a Big Mistake

Whether or not you are a startup or a longtime enterprise, TikTok makes a superb platform for future-proofing your on-line presence. With over a billion customers and low obstacles to entry, it may very well be the important thing to accelerating your model’s progress this yr.

Simply comply with the methods above to create participating content material, and develop your digital footprint by means of this superb platform.


Leave a Reply