Home » Entrepreneur » Jeff Bezos Biography – How He Began Amazon and Extra

Jeff Bezos Biography – How He Began Amazon and Extra

Opinions expressed by Entrepreneur contributors are their very own.

Jeff Bezos


Amazon CEO Jeff Bezos

The King Of

Founding father of Amazon.com

Based: 1995

“Our imaginative and prescient is to be the world’s most consumer-centric firm, the place prospects can come to search out something they need to purchase on-line.”- Jeff Bezos

Amazon founder Jeff Bezos is the second richest individual on the planet, behind Tesla founder Elon Musk. Whereas Amazon and Bezos are family names together with his numerous different endeavors, together with sending William Shatner and Michael Strahan to area on his sub-orbital spaceflight service, Blue Origin, the previous Amazon CEO got here from humble beginnings.

In actual fact, Bezos’ father, Miguel Bezos, migrated to the US from Cuba, which had an ideal affect on his son’s entrepreneurial drive. Working with the Statue of Liberty Ellis Island Basis, Bezos honored his dad on the 2022 Statue of Liberty-Ellis Island Awards, explaining, “He spoke no English, he needed to make his means,” on the occasion. “He had these robust experiences. I believe in each immigrant you will discover a deep optimism and a deep resilience too.”


Because the baby of an immigrant, Bezos’ rise to success is a real American dream. Maintain scrolling for extra particulars on how Bezos made Amazon what it’s right this moment.

How did Jeff Bezos begin Amazon?

In 1994, former Amazon CEO Jeff Bezos was already extraordinarily profitable by most peoples requirements. The youngest-ever senior vp at Wall Road funding financial institution DE Shaw & Co. , the then 30-year-old Princeton College graduate was already making an estimated six-figure wage and was destined to rise even additional within the firm ranks. However Bezos had different plans.

Fueled by a secret ardour for the toddler enterprise of digital retailing, Bezos dreamed of making his personal firm within the huge, then nearly uncharted wilds of the World Large Internet. It was a dangerous transfer, but it surely rapidly paid off. Simply 4 years after Bezos created Amazon.com, the digital bookstore grew to become the template for a way e-commerce companies must be run, with of greater than $610 million and greater than 13 million prospects worldwide.

Bezos first received the concept to start out an enterprise in 1994. Whereas browsing the Web looking for new ventures for D E Shaw to put money into, he got here throughout the statistic that World Large Internet utilization was rising by 2,300 p.c a month. Bezos instantly acknowledged the expansive potentialities of promoting on-line and commenced exploring the entrepreneurial potentialities of growing an Web enterprise.

He drew up a listing of 20 potential merchandise he thought may promote nicely through the Web, together with software program, CDs and books. After reviewing the listing, books had been the apparent selection, primarily due to the sheer variety of titles in existence. Bezos realized that whereas even the most important superstores may inventory only some hundred thousand books, a mere fraction of what’s accessible, a “digital” bookstore may provide tens of millions of titles. The die was solid. Bezos handed up a fats bonus, packed his spouse, MacKenzie Bezos, and their canine, Kamala (named after an obscure “Star Trek” character), and headed for Seattle.

For Bezos, Seattle was the best metropolis for his new enterprise. Not solely was it residence to an amazing pool of high-tech expertise, it was additionally in shut proximity to Ingram E book Group’s Oregon warehouse. Whereas MacKenzie drove, Jeff spent the journey pecking out a marketing strategy on a laptop computer laptop and calling potential buyers on a cellphone. With $1 million raised from household and mates, Bezos rented a home in Seattle and arrange his enterprise within the storage.

For practically a 12 months, Bezos and a crew of 5 workers labored out of the storage, studying the best way to supply books and organising a pc system that might make Amazon.com straightforward to navigate. A real advertising and marketing visionary, along with making a user-friendly interface that might streamline the “needle in a haystack” course of that bookstore buying usually entails, Bezos needed to ascertain a “digital neighborhood” the place guests may “hang around.” To realize this aim, he and his group created various modern applications, together with one that might let prospects add their very own e-book opinions to the location and a characteristic that recommends books primarily based on a buyer’s earlier purchases.

In July 1995, Amazon.com opened its digital doorways, calling itself “Earth’s Greatest E book Retailer,” with greater than 1 million titles to select from. Fueled by phrase of mouth, or extra precisely, phrase of e-mail, Amazon.com rocketed off the road like a nitro-burning dragster. Enraptured by the big choice of books, the superior customer support and the user-friendly design of the location, Web customers ecstatically plugged Amazon.com on Web newsgroups and mailing lists.

The orders poured in, and by September 1996, Amazon.com had grown into an organization of 100 workers and had racked up greater than $15.7 million in gross sales. Three years later, these figures would rocket to greater than 3,000 workers (together with some in Britain and Germany) and greater than $610 million in gross sales.

Amazon’s success didn’t go unnoticed by bookstore big Barnes & Noble, who rapidly put up its personal web site. To fight Amazon’s declare that it was “Earth’s Greatest Bookstore,” Barnes & Noble launched into an aggressive advertising and marketing marketing campaign proclaiming that they supplied twice as many books as Amazon. But it surely was a method doomed to failure. The forward-thinking Bezos had already expanded Amazon’s product line to incorporate CDs and changed “Earth’s Greatest E book Retailer” with the tagline “Books, Music and Extra,” leaving Barnes & Noble, as one author put it, “wrapping its fingers across the neck of a phantom.”

Whereas Amazon has left its closest competitor within the mud, the corporate set its sights on conquering all of on-line retail. In 2019, it was believed that Amazon managed 37% of all on-line retail gross sales, because of the corporate’s relentless growth and acquisition technique. In late January 1999, Amazon went after the $150 billion U.S. pharmacy market, shopping for a share of Drugstore.com, an organization that sells the whole lot from breath mints to Viagra on-line. They’ve since deepened their footprint within the healthcare world. In 2018, Amazon acquired PillPack, a web based full-service pharmacy. Plus, along with Amazon’s continuous growth, Bezos additionally launched Amazon Internet Providers offering on-demand platforms, and he owns The Washington Put up amongst many different enterprise endeavors.

How a lot of Amazon does Jeff Bezos personal?

Beforehand proudly owning 16 p.c of the corporate, the Amazon worker offered $8.8 billion price of his Amazon inventory after stepping again as Amazon CEO to change into government chairman in July 2021. Regardless of proudly owning lower than 10 p.c of the corporate right this moment, his web price is estimates to be a whopping $171 billion, per Forbes.

Previous to leaving his place as CEO, Bezos went by means of a really public divorce together with his now ex-wife in 2019. After 25 years of marriage, MacKenzie obtained 4 p.c of Amazon within the settlement valued at $38 billion. Since their cut up, MacKenzie went on to marry Seattle faculty trainer Dan Jewett in March 2021, whereas the Amazon founder has been relationship girlfriend Lauren Sanchez since 2019.

What’s Jeff Bezos doing now?

Now with extra time on his fingers, Bezos is after all philanthropic because of his Bezos Household Basis, nevertheless, he is nonetheless very a lot embroiled within the criticism rich firms like his garner on the difficulty of company taxes.

In actual fact, president slammed organizations like his through Twitter as tensions round inflation rise. “You need to convey down inflation? Let’s ensure the wealthiest firms pay their justifiable share,” President Biden tweeted on Might 13, 2022, to which Bezos replied, “Elevating corp taxes is okay to debate. Taming inflation is important to debate. Mushing them collectively is simply misdirection.”


Though Amazon did not pay federal earnings tax in 2017 and 2018, Bezos would not suppose large enterprise are in charge for inflation. “They know inflation hurts the neediest probably the most. However unions aren’t inflicting inflation and neither are rich individuals,” Bezos added in response to the White Home and Biden administration.

Entrepreneur Editors’ Picks

Zooey Deschanel Embraces the Phrase ‘Quirky’ and Thinks Companies Ought to Too

A Easy (However Not Straightforward) Information to Reaching Virtually Any Dream

Making Time to Be ‘Ineffective’ Is a Very important A part of Creating Something Precious

A Billionaire Who Operates Extra Than 2,400 Franchises Is aware of These Kinds of Franchisees Make the Most Cash

How Relentless Optimism Fuels Success for Hilary Schneider, CEO of Shutterfly

The Paradox of Movie star Tequila

Social Media Was Draining Me, So I Gave It Up. My Enterprise Has By no means Been Stronger.

Free Guidebook: Tips on how to Purchase the Proper Franchise For You

Uncover suggestions and recommendation straight from the professionals about discovering your splendid franchise that matches your pursuits, objectives, and monetary wants in our Entrepreneur Insights guidebook. Obtain your free copy now!

Most Common

‘What a Disgrace’: A Technology Mourns as Apple Proclaims It Will Discontinue Beloved Machine

Emily Rella

A Billionaire Who Operates Extra Than 2,400 Franchises Is aware of These Kinds of Franchisees Make the Most Cash

Dan Rowe

Elon Musk’s Rival Swiftly Deletes Twitter Account: ‘I Do Not Need My Free Speech to Be Actively Managed’

Emily Rella

  • Cookies Coverage
  • Contact Help
  • Promote

Subscribe to our Publication

The most recent information, articles, and assets despatched to your inbox.

I perceive that the information I’m submitting can be used to offer me with the above-described merchandise and/or providers and communications in connection therewith.

Copyright © 2022 Entrepreneur Media, Inc. All rights reserved.

Entrepreneur® and its associated marks are registered emblems of Entrepreneur Media Inc.

Leave a Reply