It was an unforgettable night on 26 April, when a gaggle of visitors was invited to a personal occasion organised by LUXUO and Martell. The venue for this intimate gathering was at L’Atelier, Martell’s pop-up retailer situated at Scotts Sq..
Being the oldest cognac Maison in France, its wealthy historical past stretches again to 1715 and its artwork of mixing cognacs is unparalleled. A primary in Southeast Asia, L’Atelier curated a memorable immersive expertise the place cognac lovers can get pleasure from specifically made cocktails and attend masterclasses — VSOP or XO mixing.
For the LUXUO x Martell non-public occasion, visitors had been handled to a tour of the area and an introduction to the L’Atelier pop-up retailer. The spotlight of the night would undoubtedly be the masterclass expertise: The Artwork of Mix (XO), which is just accessible completely to members of Pernod Ricard’s Le Cercle programme.
The session was led by cognac skilled and Martell model ambassador Alston Tian, and emphasised the daring and charismatic character of the model’s vary of cognac from the VSOP to Noblige and the star of the pop-up, Cordon Bleu. Company had been additionally launched to the correct strategies of cognac mixing and made their mix of liquor.
The pop-up is obtainable from now until 29 Might, and you may guide the Martell Masterclass collection slots right here.
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