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Report: 56% of IT leaders say information streaming results in greater revenues


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A brand new report by Confluent outlines business-level advantages, challenges, and alternatives of real-time information streams as tech leaders all over the world see it. The report reveals how information streams can in the end play a task within the success organizations notice now and into the longer term.

Probably the most vital findings within the report was the correlation between information streaming and the underside line. The report discovered that almost all of leaders have entry to a point of real-time information streams (97%), however these with widespread entry (66%) are at a significant benefit. Greater than half of this group (56%) reported income development greater, and even a lot greater, than their opponents. 

In fact, buyer satisfaction is a significant indicator of income. The report discovered that three in 4 organizations say they’d lose prospects with out entry to the insights from real-time information streams. In an period the place customers count on interactions to be personalised and accessible instantly throughout channels, manufacturers are leaning on real-time information to extend buyer satisfaction.

76% of organizations say they're likely to lose customers to competitors without customer insights provided by real-time data streams.

Whereas there’s a clear correlation between real-time information streams with completely satisfied prospects and income, making the most of information in movement isn’t really easy. The report discovered that many companies lack the structure to combine and profit from data that flows from varied sources. In actual fact, 60% of respondents mentioned difficulties integrating a number of information sources was the highest hurdle to accessing extra real-time information.

The report is predicated on a 15-minute blind survey (performed from January to March 2022) of 1,950 IT and engineering leaders throughout the US, United Kingdom, France, Germany, Australia and Singapore. All respondents have been full-time staff of corporations with greater than 500 employees.

Learn the full report by Confluent.

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