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See new ABBA ‘Voyage’ costumes forward of band’s digital tour


The costumes for ABBA‘s upcoming ‘Voyage’ digital tour have been shared.

Style home designers, together with Dolce & Gabbana, have labored on making outfits for the reveals that may see avatar variations of ABBA’s Björn Ulvaeus, Agnetha Fältskog, Anni-Frid Lyngstad and Benny Andersson carry out to followers as a part of the “revolutionary” concert events.

The tour opens at London’s model new ABBA Area on Might 27, with the world premiere happening yesterday (Might 26).

‘Voyage’ costume designer B. Åkerlund, who’s finest identified for her work with the likes of Madonna, Girl Gaga and Beyoncé, collaborated with main designers and studios from the worlds of style and leisure together with Manish Arora, Erevos Aether and Michael Schmidt to create seems for the band.

ABBA Agnetha Fältskog
Design for ABBA member Agnetha Fältskog. CREDIT: Press

Live performance producers Svana Gisla and Ludvig Andersson mentioned in an announcement: “Somewhat than recreating a ‘nostalgic’ Nineteen Seventies search for ABBA Voyage, our imaginative and prescient, together with director Baillie Walsh, was to decorate the band because the up to date pop stars they’re. Our designer B. Åkerlund was the proper collaborator for this challenge, bringing collectively kinds starting from excessive style, to fantasy, to futuristic.”

Talking in regards to the Dolce & Gabbana costumes, Åkerlund mentioned: “My inspiration got here from Greek gods and goddesses. I needed to mirror the facility that ABBA maintain as iconic artists. Working with an enormous style home like Dolce & Gabbana was wonderful. The element within the clothes present a transparent focus of the craftsmanship and the small print are unparalleled. The costumes are the proper illustration of the traditional Greek reference that I used to be aiming for, with a twist of recent disco. I’m very happy with the best way this challenge got here collectively.”

The members of ABBA authorised the designs, and the costumes have been then constructed as actual outfits earlier than being ‘digitised’ by Industrial Gentle and Magic. The avatars, which have been created utilizing movement seize expertise, will convey the designs to life reside on stage.

Costume design illustrations for ABBA ‘Voyage’. CREDIT: Press

Anni-Frid Lyngstad’s bodice for ABBA ‘Voyage’. CREDIT: Press

Final September the creators of ABBA’s ‘Voyage’ spoke to NME in regards to the creation of the live performance, the chemistry of the band and the way lengthy it’s anticipated to run for.

Gisla mentioned: “We don’t wish to give all of the surprises away as a result of we would like everybody to come back and revel in it, however there will probably be a lot of hidden surprises, hopefully a little bit of stage banter and 100 minutes of pure ABBA euphoria to be a part of on this area that somebody had the good concept of them constructing in the midst of a pandemic and Brexit.

“Individuals speak about ‘immersive experiences’ loads, however I don’t suppose that phrase has ever been really delivered. I hope that once you stand in that area, inside every part that we’ve created particularly to provide you that have, you’ll go, ‘Ah, that’s what it actually means’. The audio, the visuals, every part is 360 and there’ll simply be ABBA within the air.”

ABBA ‘Voyage’ is in assist of the band’s album of the identical identify, which was launched final November. Learn the NME overview.


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